An Observation

“Cheese” says singularity. It is uniform; it causes one to think all cheese is one in the same. Irreverent, and plain. Fine for those bags of pre-shredded dairy by-product.

“Cheeses” denotes quality: it evokes the thought that there is more to life than cheddar. It tells of diversity, and a multitude of selection. This is classy: used for things like Asiago and Fontina and Mascarpone.

Darrel’s Cheese

or

Montepierre’s Fine Cheeses

We must ask ourselves: which sounds more inviting?

The difference one letter can make is astronomical.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s